Shopping mall marketing in a digital age
Nowadays Shopping Malls are much more than a set of stores arranged in the same place. They are essential parts of cities, the foundation of retail economies, and a social gathering point. In last decades, the concept of shopping mall, which became a full-blown modern retail trend, has proliferated across the globe. The e-commerce revolution and the rise of digital technologies are fundamentally reshaping consumer expectations and shifting the function of stores toward useful and entertaining customer experiences. These trends advance quickly and are forcing mall operators to rethink how they conceive and operate their properties.