Blockchain, Bots, and Chain Integration Give Wine Producers a Strategic Edge
Digital transformation can reel in modern wine drinkers
Although wine involves many centuries of tradition, these days the wine market is barreling ahead. Wine producers are tripping over each other in their haste to launch new products and direct-to-market marketing concepts. How will the role of distributors and retailers change? How can wine producers obtain a firmer grip on their production, sales and margin? Which trends and technological opportunities exist, from the vineyard right through to the marketing?
Costs are easily reduced
Under pressure from changing consumer preferences and developments, wine producers are being forced to examine different ways of marketing and selling their products. At the same time, many producers have rather fragmented IT. As a result, crucial insights into processes are lacking even though this would make it easy to cut costs significantly. Not only is it useful to reduce costs, it can also lead to a major marketing advantage. You can read about how to achieve this in the white paper. The paper also discusses subjects such as the following:
- Marketing and the changing preferences
- Communication with the sales market
- Data as an important product
- Blockchain as an important link
- Smarter vineyard management
- Improved preparation for seasonal peaks with BI
A stronger competitive position through innovation
At many wine producers, key data are buried in spreadsheets, paper files, and systems that are insufficiently integrated. For producers to stay competitive and retain their margins, digital transformation in the wine sector is an absolute must. Integrating systems and harvesting all kinds of data from the supply chain can enable them to cut costs, develop new products and, ultimately, to toast to a successful future. Would you like to find out how to achieve this? If so, read the white paper Blockchain, bots, and chain integration give wine producers a strategic edge.