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2021: The future of the clothing industry lies in digitization, innovation and sustainability

  • 2021: The future of the clothing industry lies in digitization, innovation and sustainability
    The clothing industry moves at breakneck speed, with a production and logistics chain spanning the entire globe. The COVID-19 outbreak has shown that a transparent, robust supply chain and a multi-channel strategy are crucial in order to keep up in the fast-paced world of fashion. This white paper discusses the current trends shaping the market and the technologies used by fashion houses to continue to inspire and retain their customers.

Managing the supply chain

Today's hip-and-happening fashions are on tomorrow's sale rack, and just try selling them after that. The supply chain includes a vast number of specialized companies that all work with small margins, and are at risk of collapse when faced with setbacks. At the same time, it is a long road in the fashion industry from a raw material to the finished product. Transparency and supply-chain management are essential in order to respond quickly to changes, avoid setbacks and take advantage of opportunities.

Finding customers online

Flexibility and speed are also key to a high level of customer satisfaction and retaining brand relevance to your growing online customer base. This white paper outlines which strategies and technologies you can implement now in order to retain customers both today and tomorrow. 2021: The future of the clothing industry lies in digitization, innovation and sustainability discusses:

  • The impact of COVID-19
  • Rapid digital transformation
  • Seamless shopping: the merging of physical stores and webshops
  • Responding to trends with a flexible IT system
  • Sustainability: blockchain technology as proof of origin
  • Faster automation thanks to low-code apps

Go digital now to survive

The fashion sector is fast-changing, and these processes have been accelerated by COVID-19. Medium-sized fashion houses especially need to go digital in order to enable a rapid response to opportunities, as well as technological and market challenges. Read the white paper to find out how to stay ahead of the competition.

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